About us.
HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
/
5
+
YEARS OPERATING
/
300
+
SUCCESSFUL BRANDS
/
1000
+
PRODUCTS
/
10
M SAR
IN PRODUCTION
/
10
+
YEARS OF COMBINED CREATIVE
2021 - 2026
© HOUSE OF BRANDS
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS.
HOB OPERATES AT THE INTERSECTION OF CREATIVE STRATEGY, PRODUCTION INFRASTRUCTURE, AND CULTURAL DEVELOPMENT. BY BUILDING LOCALLY-OWNED BRANDS, STRENGTHENING THE CREATIVE ECONOMY, DEVELOPING SAUDI YOUTH TALENT, AND ENABLING SAUDI CREATORS TO COMPETE AT INTERNATIONAL STANDARD, HOB CONTRIBUTES DIRECTLY TO VISION 2030'S GOALS OF ECONOMIC DIVERSIFICATION, CULTURAL SECTOR GROWTH, AND THE DEVELOPMENT OF A GLOBALLY COMPETITIVE SAUDI IDENTITY.
/
Vision
To be the defining creative institution for brand building in Saudi Arabia. Transforming creative ambition into market reality, and positioning Saudi culture as a globally exportable , economically measurable force. Building brands that carry real cultural identity, command strong communities, create lasting impact, and reach international markets.
Current office
(2025)
/
Impact
(02)
HOB has raised the quality standard for brand building across Saudi Arabia. Introducing structured, strategy led methodologies into a market that was operating without them.
We have converted creative potential into tangible output, giving designers and emerging brands access to production infrastructure, supply chains, and strategic direction required to move from idea to market.The result is a creative ecosystem that is more capable, more independent, and more competitive.
/
Leadership
[TM]
Haneen Aldhubaibi founded House of Brands with a clear conviction: that Saudi Arabia's evolving creative economy required serious institutional infrastructure, not simply talented individuals.
With a background spanning architecture, fashion strategy, and brand consultancy, she built HOB from a founder-led operation into a structured, multi-department creative consultancy serving some of Saudi Arabia's most recognised brands and institutions. Under her leadership, HOB has achieved 100% year-on-year revenue growth, served over 300 brands across the Kingdom, and developed an integrated operating model that spans consultancy, production, and platform.
HANEEN ALDHUBAIBI
CEO FOUNDER “HOUSE OF BRANDS”
Haneen is a recognized voice within Saudi Arabia's creative and entrepreneurial community, contributing as a speaker, mentor, and advocate for the development of the Kingdom's next generation of brand builders and creative entrepreneurs.
About us.
About us.
HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
/
5
+
YEARS OPERATING
/
300
+
SUCCESSFUL BRANDS
/
1000
+
PRODUCTS
/
10
M SAR
IN PRODUCTION
/
10
+
YEARS OF COMBINED CREATIVE
2021 - 2026
© HOUSE OF BRANDS
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS.
HOB OPERATES AT THE INTERSECTION OF CREATIVE STRATEGY, PRODUCTION INFRASTRUCTURE, AND CULTURAL DEVELOPMENT. BY BUILDING LOCALLY-OWNED BRANDS, STRENGTHENING THE CREATIVE ECONOMY, DEVELOPING SAUDI YOUTH TALENT, AND ENABLING SAUDI CREATORS TO COMPETE AT INTERNATIONAL STANDARD, HOB CONTRIBUTES DIRECTLY TO VISION 2030'S GOALS OF ECONOMIC DIVERSIFICATION, CULTURAL SECTOR GROWTH, AND THE DEVELOPMENT OF A GLOBALLY COMPETITIVE SAUDI IDENTITY.
/
Vision
To be the defining creative institution for brand building in Saudi Arabia. Transforming creative ambition into market reality, and positioning Saudi culture as a globally exportable , economically measurable force. Building brands that carry real cultural identity, command strong communities, create lasting impact, and reach international markets.
Current office
(2025)
/
Impact
(02)
HOB has raised the quality standard for brand building across Saudi Arabia. Introducing structured, strategy led methodologies into a market that was operating without them.
We have converted creative potential into tangible output, giving designers and emerging brands access to production infrastructure, supply chains, and strategic direction required to move from idea to market.The result is a creative ecosystem that is more capable, more independent, and more competitive.
/
Impact
(02)
HOB has raised the quality standard for brand building across Saudi Arabia. Introducing structured, strategy led methodologies into a market that was operating without them.
We have converted creative potential into tangible output, giving designers and emerging brands access to production infrastructure, supply chains, and strategic direction required to move from idea to market.The result is a creative ecosystem that is more capable, more independent, and more competitive.
/
Leadership
[TM]
Haneen Aldhubaibi founded House of Brands with a clear conviction: that Saudi Arabia's evolving creative economy required serious institutional infrastructure, not simply talented individuals.
With a background spanning architecture, fashion strategy, and brand consultancy, she built HOB from a founder-led operation into a structured, multi-department creative consultancy serving some of Saudi Arabia's most recognised brands and institutions. Under her leadership, HOB has achieved 100% year-on-year revenue growth, served over 300 brands across the Kingdom, and developed an integrated operating model that spans consultancy, production, and platform.
HANEEN ALDHUBAIBI
CEO FOUNDER “HOUSE OF BRANDS”
Haneen is a recognized voice within Saudi Arabia's creative and entrepreneurial community, contributing as a speaker, mentor, and advocate for the development of the Kingdom's next generation of brand builders and creative entrepreneurs.
About us.
About us.
HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
2021 - 2026
2021 - 2026
© HOUSE OF BRANDS
© HOUSE OF BRANDS
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS.
HOB OPERATES AT THE INTERSECTION OF CREATIVE STRATEGY, PRODUCTION INFRASTRUCTURE, AND CULTURAL DEVELOPMENT. BY BUILDING LOCALLY-OWNED BRANDS, STRENGTHENING THE CREATIVE ECONOMY, DEVELOPING SAUDI YOUTH TALENT, AND ENABLING SAUDI CREATORS TO COMPETE AT INTERNATIONAL STANDARD, HOB CONTRIBUTES DIRECTLY TO VISION 2030'S GOALS OF ECONOMIC DIVERSIFICATION, CULTURAL SECTOR GROWTH, AND THE DEVELOPMENT OF A GLOBALLY COMPETITIVE SAUDI IDENTITY.
/
Vision
To be the defining creative institution for brand building in Saudi Arabia. Transforming creative ambition into market reality, and positioning Saudi culture as a globally exportable , economically measurable force. Building brands that carry real cultural identity, command strong communities, create lasting impact, and reach international markets.
Current office
Current office
(2025)
(2025)
/
Impact
(02)
HOB has raised the quality standard for brand building across Saudi Arabia. Introducing structured, strategy led methodologies into a market that was operating without them.
We have converted creative potential into tangible output, giving designers and emerging brands access to production infrastructure, supply chains, and strategic direction required to move from idea to market.The result is a creative ecosystem that is more capable, more independent, and more competitive.
/
Impact
(02)
HOB has raised the quality standard for brand building across Saudi Arabia. Introducing structured, strategy led methodologies into a market that was operating without them.
We have converted creative potential into tangible output, giving designers and emerging brands access to production infrastructure, supply chains, and strategic direction required to move from idea to market.The result is a creative ecosystem that is more capable, more independent, and more competitive.
/
Leadership
[TM]
Haneen Aldhubaibi founded House of Brands with a clear conviction: that Saudi Arabia's evolving creative economy required serious institutional infrastructure, not simply talented individuals.
With a background spanning architecture, fashion strategy, and brand consultancy, she built HOB from a founder-led operation into a structured, multi-department creative consultancy serving some of Saudi Arabia's most recognised brands and institutions. Under her leadership, HOB has achieved 100% year-on-year revenue growth, served over 300 brands across the Kingdom, and developed an integrated operating model that spans consultancy, production, and platform.
HANEEN ALDHUBAIBI
CEO FOUNDER “HOUSE OF BRANDS”